Case Study
CoffeeXris
German-language YouTube channel about specialty coffee, built and run solo from concept to monetization.
One-person production
I built the strategy, affiliate funnel, SEO approach, and production workflow from scratch, and the channel is monetized. Every video is researched, scripted, shot, edited, and published by me.
Strategy and growth
- Keyword research and SEO-driven content planning for the German specialty coffee niche
- Affiliate partnerships with coffee equipment brands
- Consistent publishing schedule with a focus on evergreen content
- Community engagement and audience development
What it taught me
Building a YouTube channel forces product thinking. You are constantly iterating on packaging, delivery, and distribution. The same feedback loops apply to software products, only the metrics change.