Case study
CoffeeXris
German-language YouTube channel about specialty coffee, built and run solo from concept to monetization.
One-person production
I research, script, shoot, and edit every video myself. I also manage search optimization and affiliate partnerships. The channel is monetized.
Strategy and growth
- Keyword research and SEO-driven content planning for the German specialty coffee niche
- Affiliate partnerships with coffee equipment brands
- Consistent publishing schedule with a focus on evergreen content
- Community engagement and audience development
What it taught me
The channel gives me direct feedback on my work. I use viewer questions and search data to choose topics and improve how I explain them.